A fractional CMO who builds the organization and leaves it running. Ninety days: the operating plan and cadence, the channel economics dashboard on your data, the organic-to-revenue engine live, and a hiring plan with finalists screened. At day 90 you hand it to the hire, keep the production layer running under them, or keep me. I'm Billy Boone, CMO at Simple Mining and founder of Manford. I built this once already, on Claude Code, a proprietary second brain, and swarms of agents, and it took a Bitcoin company from about $5M to $15M in marketing-sourced revenue in a year.
Three signs. You raised in the last year. The founder is an engineer and the product is ahead of the distribution. You posted a Head of Marketing role, or you are about to, and the search will run a quarter or two.
"Build the marketing organization from the ground up, including its people, processes, technology, measurement systems, agencies, and operating cadence."
Builds exactly that, and documents it in a Marketing Operating Kit: positioning and segments, channel map, weekly cadence, measurement definitions, tool stack, and the 90-day plan your permanent hire edits instead of writes.
"Establish clear channel economics, including CAC, LTV, payback periods, cohort performance, incrementality, and return on marketing investment."
An LTV-to-CAC and return-on-ad-spend dashboard on your data, built with your Data team: cohorts by channel, payback, blended and per-channel CAC, one view the CEO reads. Built once for Simple Mining, rebuilt for you in weeks.
"Turn the existing audience, brand, content, and organic distribution into measurable customer acquisition and revenue channels."
The organic-to-revenue engine: every long-form piece becomes 15 to 20 platform-native pieces, every post that performs points at a funnel with the CTA tracked, and reply and quote engines work the accounts your customers already trust.
"Hire, lead, and develop the marketing team as the function grows."
A hiring plan for the permanent seat and the first two hires under it, with finalists screened against the system they will inherit. Candidates take the job faster when they can see a running dashboard instead of a blank page.
Paid media buying and budget ownership. Lifecycle marketing execution. Product launches and go-to-market leadership. Managing the team day to day. That is the role, it deserves the full salary, and it is easier to fill when the candidate walks into running infrastructure.
Claude Code is the main stack. A proprietary second brain, hundreds of compiled marketing, offer, and Bitcoin sources, grounds every agent. Swarms of agents draft, repurpose, reply, and report. Scheduled routines on Hermes run without anyone at a keyboard. A human approves everything that ships. That is how one fractional CMO does the output of a department.
What a Head of Marketing at a Bitcoin or fintech company posts at, plus equity, plus the quarter or two it takes to close. Every month of that search is a month the audience is not converting.
Signal Audit first ($1,500, credited). Full Install $20,000. Managed from $10,000 a month for all engines. First engine live within 7 days of voice capture or the install is free. At day 90 the hire inherits everything, or the engagement continues.
How is this different from an agency?
An agency runs campaigns for you and keeps the machine. Manford builds the machine inside your company, documents it, and hands it over. Brain, voice profile, dashboard, hook library, audit log: you keep all of it.
Why Bitcoin, fintech, and energy only?
Because the second brain is built on those niches and the founder runs marketing inside one. The customers, the creators, the compliance edges, and the counter-positions are known. A generalist fractional CMO starts from zero on all four.
Can you take the seat if it works?
That is one of the three exits at day 90, and it is decided then, with real information on both sides.
Start with the Signal Audit: one hour, the second brain runs on your business, and you leave with the setup, what is working, the counter-position, and the build plan. You keep the alpha either way.
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